In short: Keyword Intelligence uses AI to find disguised versions of your brand name, such as typos, swapped characters and symbols, and adds them to your searches automatically.
Understanding Keyword Intelligence
Infringers often alter a brand name so their posts don't show up in exact-match searches, for example writing "S0lène" or "Sol-ène" instead of "Solène". Keyword Intelligence anticipates these tricks, so altered text doesn't hide an infringement from you.
Instead of relying on a fixed keyword list, it learns from the infringements Zeal confirms and keeps your search terms up to date as evasion tactics change, with no manual updates needed.
1. How it works
Your search terms improve every time an infringement is confirmed, creating a closed loop.
A post is flagged and confirmed as infringing.
Keyword Intelligence analyses the text variations used in that post.
It extracts any new disguise techniques and adds the matching terms to your active searches.
Zeal searches with the enriched terms in real time across marketplaces, social media and websites, catching more posts that use the same tricks.
Note: Keyword Intelligence works alongside your configured keywords; it adds to them rather than replacing them.
Learn more: Keywords & Hashtags Configuration
2. What it catches
Keyword Intelligence generates the kinds of variation that exact-match searches miss.
Variation | Example |
Typos | Solenne |
Swapped characters | Sloène |
Symbol replacements | S0lène, Sol€ne |
Spacing and punctuation tricks | S o l è n e, Sol-ène |
3. What it means for you
You get wider coverage with less keyword maintenance.
Fewer missed infringements: disguised posts that exact-match searches would miss are still found.
A keyword list that keeps up: new disguise tactics are learned from confirmed infringements and added automatically.
Less manual work: your team doesn't need to research and add every new variation by hand.
Tip: Accurate moderation makes Keyword Intelligence smarter, because it learns from the posts confirmed as infringing.
Learn more: Understanding Moderation · Labels
Quick reference
Not sure where to go next? Start here.
If you want to know… | Look at… |
How new search terms are found | 1. How it works |
Which disguises it catches | 2. What it catches |
How to set up your own keywords | |
How infringements are confirmed |