In short: Auto-Enforcement Rules tell Zeal to send a takedown notice automatically whenever a post meets the criteria you set, so clear infringements are enforced without waiting for manual review.
Understanding Auto-Enforcement Rules
Auto-Enforcement Rules let Zeal automatically identify and enforce against clear infringements based on criteria you define. Each rule is a set of conditions that tells Zeal: "When you find a post that meets these criteria, automatically send a takedown notice."
They work like Auto-Moderation Rules, but instead of automatically labelling posts, they start enforcement. This first release focuses on Posts, with more automation on the way.
1. How Auto-Enforcement Rules work
Rules take high-confidence infringements straight to takedown, saving your team time on the obvious cases.
When a post matches one of your rules:
Zeal marks it as Enforce / Eligible for Takedown.
The post immediately appears in Notice View.
Zeal automatically sends the takedown notice to the recipient (marketplaces, social media platforms and domains).
No human review is needed, as long as your rule criteria are met.
This is ideal for high-confidence infringements, such as:
Posts labelled "Counterfeit"
Sellers repeatedly identified as high risk
Posts with known infringing logos or risky keywords
Learn more: Auto-Enforcement · Enforcement (Notice View)
2. What rules can look at
Combining signals lets you target very specific infringement scenarios.
Rules can use any combination of the following parameters.
Image signals
Logo detected
Image labels: for example "counterfeit", "official photo", "unauthorized use" or others.
Post information
Post description & title: keywords, phrases and risky language.
Obfuscated brand name indicators
Moderation status: Moderated, Checked or Validated.
Post label: for example "Counterfeit", "Copyright Infringement", "Trademark Abuse" or others.
Price
Stock count
Post tags
Account signals
Account status: the account is Checked or Validated.
Account label: for example "Repeat Offender".
Follower count thresholds
Note: In this first iteration, Auto-Enforcement Rules apply to Posts only.
Learn more: Labels · Logo Detection
3. How to build an Auto-Enforcement Rule
Set up a rule once and Zeal applies it for you from then on.
Go to Settings → Enforcement Rules and click the plus icon to add a new rule.
Choose the outcome: Enforce. It's currently the only outcome available, so it's pre-selected and greyed out.
Choose your conditions (for example "Post Label = Counterfeit"), then add any further conditions, such as logo detected, post is validated or account signals.
Click Add to save the rule.
Important: Once enabled, a rule applies to all incoming and existing content that meets your conditions, so check your conditions carefully before saving.
Example rule
If:
Post Label = "Counterfeit"
AND Post is Checked → True
AND Logo Detected → True
Then the outcome is: automatically enforce and send the takedown notice.
Learn more: Building Auto-Moderation Rules · Understanding Enforcement
Quick reference
If you want to know… | Look at… |
What happens when a post matches a rule | 1. How Auto-Enforcement Rules work |
Which conditions you can use | 2. What rules can look at |
How to create a rule | 3. How to build an Auto-Enforcement Rule |
Where automatically sent notices appear | |
How to automate labelling instead of enforcement |