In short: Impact Score combines how likely a listing is to be infringing with how widely it has spread, so the infringements where one action clears the most listings rise to the top.
Understanding the Impact Score
Impact Score merges how likely a listing is to be infringing with how far that infringement has spread, so your team always knows which action will clear the most ground for the least effort.
It brings these two signals together into one priority score, giving your team a clear, ranked view of where to act for the greatest effect.
1. How Impact Score is calculated
Knowing the inputs helps you understand why a listing sits where it does in your table. Impact Score combines two underlying scores:
Risk Score: how likely a listing is to be infringing. Drawn from the full listing text, detected logos, keywords, price and product-category matches.
Duplicated Group Score: how widely that infringement is spreading. Based on how many times the same image appears across live listings, signalling the scale of the problem.
Put simply:
A post that is both very likely to be infringing and widely duplicated rises to the top of your table:
Learn more: Risk Score Filter · Image Match
2. What it means for you
Impact Score helps your team spend its time where it removes the most infringements.
Focus on what's urgent: rather than working through listings one by one, your team sees the highest-impact infringements ranked at the top.
More reach per action: because widely duplicated infringements score higher, you can prioritise listings where a single action removes or moderates many connected listings at once.
Greater enforcement efficiency: focusing on the biggest downstream impact gets more done for the same effort.
Always up to date: Impact Score combines AI-driven scoring with real-time detection, so the top-priority list always reflects what's happening now.
Learn more: Understanding Moderation · Understanding Enforcement
Quick reference
Not sure where to go next? Start here.
If you want to know… | Look at… |
What goes into the score | 1. How Impact Score is calculated |
Why a listing is at the top of your table | 1. How Impact Score is calculated |
How it helps your team prioritise | 2. What it means for you |
How to filter by likelihood of infringement |