In short: The Reasons filter shows items by the specific reason they were flagged, split into Post Reasons (text, account and pricing signals) and Image Reasons (visual signals). Reasons can be tailored to each brand.
Understanding the Reasons filter
Use the Reasons filter to isolate the exact type of risk behind a flagged item, such as a counterfeit keyword in the description or fake packaging in a photo. Reasons are customisable, so each brand can match them to its own enforcement strategy.
1. Post Reasons
Post Reasons cover text, account and pricing signals, such as descriptions, bios, account names and prices.
Price
Not Verifiable: Zeal couldn’t find or read a price on the post.
Suspiciously Low: the price is far below the expected market value of the genuine product.
Below Threshold: the price is below a fixed alert threshold set for the product category (for example, below £50).
Description
Trademark Alteration: the brand name is misspelt, spaced out or altered to avoid keyword detection (for example, “S 0 L E N E”).
Obvious Counterfeit Keyword: explicit terms such as “replica”, “1:1”, “knockoff” or “copy”.
Counterfeit Keyword: terms often linked to unauthorised goods, such as “inspired by”, “designer style” or “lookalike”.
Non-Collaboration: the post advertises a brand collaboration that doesn’t exist.
Hashtag: suspicious or hidden hashtags, often used on social media to signal counterfeits to buyers.
Wholesale or bulk distribution: offers of large, commercial quantities, typical of counterfeit supply chains.
Diversion to other Messaging Channels or Sites: attempts to move the buyer off the platform (for example, “DM me on WhatsApp”).
Stolen or Fraudulent Goods: wording suggesting the goods were obtained illegally or outside normal retail channels.
Loose goods: the item is described as missing its box, tags or packaging, a common sign of grey market goods or fakes.
Obfuscated Brand Name: the brand name is deliberately hidden (for example, a logo scratched off the packaging).
No suspicious/counterfeit elements: no risk indicators were found in the description.
Bio (seller profile)
Obvious Counterfeit Keyword: the profile openly advertises replicas or fakes.
Counterfeit Keyword: the bio uses terms associated with grey market or unauthorised sales.
Diversion to other Messaging Channels or Sites: the bio sends buyers to external apps such as Telegram or WhatsApp, or to standalone storefronts.
No suspicious/counterfeit elements: the bio was scanned and looks clean.
Poster Name, Manufacturing Country and Title
Poster Name, Obvious Counterfeit Keyword: the username or store name itself suggests fakes (for example, “TopReplicaBags”).
Manufacturing Country, Fake: the country of origin contradicts where the brand actually manufactures.
Title, Obfuscated Brand Name: the brand name is removed or censored from the title to avoid detection.
Learn more: Price Filter · Keywords & Hashtags · Posts
2. Image Reasons
Image Reasons cover visual signs of counterfeiting detected in a post’s images. They’re tailored to each brand. For example:
Obvious Counterfeit: visual signs strongly suggest the product is fake.
Fake Packaging: the packaging doesn’t match genuine branding.
Absent Logo: an expected logo is missing from the product.
Loose Goods: the product is shown without official packaging.
Note: Image Reasons are available if AI Image Feature Detection is part of your package, and are configured in Settings → Image Features.
Learn more: AI Image Feature Detection · Image Feature Configuration · Price Filter