In short: Labels classify every post, image, account and website in Zeal, from Counterfeit to Legitimate, and decide whether an item is an infringement and whether it can be enforced.
Understanding Labels
Labels are the categories or infringement types used to classify content across Zeal. They organise posts, images, sellers and websites based on the signals they present, giving you a clear, consistent view of risk and legitimacy across all content.
Labels are applied automatically through Auto-Moderation rules or manually by moderators, and exist at several levels:
Post Labels: classify listings, often aligned with takedown reasons.
Image Labels: categorise individual images.
Website / Account Labels: classify seller accounts or domains, including identifying trusted or whitelisted entities.
Note: Labels are customisable: you can create labels with any name and colour to represent infringement types, trust levels or any classification your workflow needs.
Learn more: Understanding Moderation
1. What you need to know
Some labels are already set up for you, and only Admins can change them.
Client migration: existing labels from Talisman & Zero (such as Counterfeit, Trademark Abuse and Legitimate) are already added and available on the Settings page.
Default labels: applied to every account (Legitimate Sellers / Counterfeit / Trademark / Design Infringement).
Roles and permissions: all users can view labels; only Admins can modify them.
Learn more: User Roles & Permissions
2. How to create a label
Create your own labels when the defaults don't reflect how your Program classifies content.
Go to Settings → Moderation → Labels.
Select the tab you want to create the label for: Posts, Images, Accounts or Websites.
Click the + icon or Add New Label.
Choose a color: select a colour to help visually identify the label.
Name the label: enter a clear name (e.g. Counterfeit, Legitimate, Suspicious).
Set the infringement options, if applicable: toggle Infringement on if the label represents an infringement type, and Actionable on if the label should be available for enforcement actions.
Click Save Changes.
Important: Only labels with Actionable switched on are available for enforcement, so check this toggle on every infringement label you create.
Learn more: Label Filter · Building Auto-Moderation Rules
3. Labels glossary
Use the glossary to pick the most specific label for what you're seeing.
Label | Category type | Used in | Description |
Counterfeit | Actionable Infringement | Images, Posts, Accounts & Websites | Fake or replica product pretending to be genuine. Uses the brand's name or logo illegally. |
Trademark Infringement | Actionable Infringement | Images, Posts, Accounts & Websites | Unauthorised use of a registered brand name, logo or symbol. |
Copyright Infringement | Actionable Infringement | Images, Posts | Uses copyrighted images, artwork or text without permission (e.g. stolen visuals). |
Design Infringement | Actionable Infringement | Posts | Copies a brand's registered design or product look (e.g. bag shape, pattern). |
Unauthorized Seller | Actionable Infringement | Accounts & Websites | A seller offering genuine products but not officially approved or licensed by the brand. |
Phishing | Actionable Infringement | Accounts & Websites | Fake or impersonating site or account trying to steal personal data or money. |
Suspicious | Potential Infringement | Images, Posts, Accounts & Websites | Something looks off: could be fake or infringing, but needs further review. |
Counterfeit Non-Commercial / Infringement Non-Commercial | Potential Infringement | Posts | Non-selling or fan-made use of IP (e.g. personal crafts or fan posts). Not for profit. |
Unactionable TMI | Potential Infringement | Images, Posts, Accounts & Websites | Content that shows potential infringement indicators but can't be enforced due to limitations such as legal, regional or platform restrictions. |
Potentially Whitelisted or Impersonating | Potential Infringement | Accounts & Websites | Might be an approved or official-looking account but resembles an impersonator; needs manual verification. |
Official Photo | Non-Actionable | Images | Image from the brand's official campaign or source. |
Official Store | Non-Actionable | Accounts & Websites | Verified official brand store or social media account. |
Authorized Seller | Non-Actionable | Accounts & Websites | Brand-approved retailer or partner. |
Legitimate | Non-Actionable | Images, Posts, Accounts & Websites | Confirmed genuine or authorised product or content. |
Grey Market | Non-Actionable | Images, Posts, Accounts & Websites | Genuine product sold outside authorised channels (e.g. parallel imports). Not fake, but not brand-controlled. |
Irrelevant | Non-Actionable | Images, Posts, Accounts & Websites | Unrelated to the brand (e.g. same name, different product). |
Scraping Error | Non-Actionable | Images, Posts | The system captured bad data or couldn't load the listing properly. |
RISE Error | Non-Actionable | Images | Internal image recognition or processing error. |
Out of Scope | Non-Actionable | Images, Posts, Accounts & Websites | Content outside the monitoring scope but still relevant to the brand (e.g. an unrelated category, a specific campaign or product line, or regions not in the current scope). |
Learn more: Reasons · Glossary of Terms
Quick reference
If you want to know… | Look at… |
Which levels labels apply to | Understanding Labels |
Which labels you already have, and who can change them | 1. What you need to know |
How to add a new label | 2. How to create a label |
What a specific label means | 3. Labels glossary |
How to find items by label |