In short: Ask Cortex lets you ask questions about your moderation and enforcement data in plain English and get instant answers, with tables and explanations, right inside Zeal.
Understanding Ask Cortex
Getting answers from your data usually means filtering, exporting and analysing it yourself, or waiting for a custom report. Ask Cortex is an AI-powered analytics assistant built into Zeal that does the work for you: think of it as a data analyst who's available 24/7.
Ask a question in plain English, such as "Which platforms had the most counterfeit listings last month?", and Ask Cortex replies with a data-backed answer, a table and a short explanation of what it found.
Note: Ask Cortex is in Beta and available to selected Programs. If you can't see it in Zeal and would like access, speak to your Account Manager.
1. What you can ask
Ask about your listings, moderation and enforcement in the same way you'd ask a colleague. Here are the kinds of question Ask Cortex answers best.
Type of question | Example |
Rankings | "Which product categories have the most counterfeit listings this month?" |
Trends over time | "How has the number of counterfeit listings changed over the last six months?" |
Breakdowns | "Break down last quarter's enforcements by platform." |
Comparisons | "Compare enforcement volumes in France and Germany this year." |
Speed | "What's the average time to enforce for listings moderated last month?" |
Learn more: Understanding Moderation · Understanding Enforcement
2. Key features
Everything you need to research your data sits in one chat.
Chat interface: ask questions, read answers and view data in one place, from the left-hand menu.
Plain-English questions: ask about listing moderation and enforcement, by platform, country, time period and product category.
Data tables: answers include structured tables, shown directly in the chat.
Follow-up suggestions: Ask Cortex suggests relevant next questions to help you dig deeper.
Organisation scope: choose one or more Organisations when you start a conversation, to search across your whole Program or focus on one.
Chat history: every conversation is saved, tagged by Organisation and searchable by title, so you can come back to past research.
Learn more: Programs & Organizations
3. Getting started
You can ask your first question in under a minute.
In the left-hand menu, select Ask Cortex.
Start a new conversation and select the Organisation(s) you want to ask about.
Type your question in plain English and send it.
Read the answer, then use the suggested follow-ups (or ask your own) to dig deeper.
Learn more: What is Zeal?
4. How to get the best results
A few habits make the answers sharper and more accurate.
Be specific
The more specific the question, the better the answer. Add a timeframe, location or platform: instead of "How are we doing?", try "Show me the top 10 countries where counterfeit listings were enforced last quarter."
Drill down with follow-ups
Use the suggested follow-up questions, or ask your own, to narrow down the first answer, e.g. "Can you break that down by product category?"
Pick the right Organisation
Each conversation only looks at the Organisations you select when you start it.
Tip: Starting a new topic? Start a new conversation and check the Organisation selection, so Ask Cortex queries the right data.
Learn more: Programs & Organizations
5. What Ask Cortex covers
Knowing the data scope helps you ask questions it can answer. Ask Cortex is in Beta, and its accuracy, answer quality and data coverage are improving all the time.
| Details |
Covered today | Listing moderation and enforcement data, by platform, country, product category and time period, including enforcement actions, trends, top-N rankings and distributions |
Data freshness | Up to the end of the previous day |
Coming soon | Accounts, websites and Content Protection assets, plus automated reporting and richer analytics |
Note: Ask Cortex data runs one day behind, so its figures can differ from the real-time numbers on your Zeal dashboards.
Learn more: Platforms Dashboard · Webpages & Domains Dashboard
Quick reference
Not sure where to go next? Start here.
If you want to know… | Look at… |
How to get access to Ask Cortex | Your Account Manager or contact Platform Support |
What kinds of question it answers | 1. What you can ask |
How to ask your first question | 3. Getting started |
How to get more accurate answers | 4. How to get the best results |
What data it can answer about | 5. What Ask Cortex covers |
Where to see real-time figures |