In short: The Insight filter surfaces risk signals that Zeal detects automatically, so you can include or exclude items showing behaviour such as repeat offending, logo use or abnormal pricing.
Understanding the Insight filter
Use the Insight filter to zero in on what needs attention. Each insight is a signal of risky behaviour, and you can choose to Include or Exclude it.
1. Available insights
Insight | What it means |
Repeat Offender | The account has at least 3 infringing posts sent for takedown for the current Organisation |
Infringing Account | The account has at least 2 actionable infringing posts |
Has Related Accounts | The account shares contact details with at least one other account |
Account is a Seller | The social media account has been detected as a commercial account selling products |
Post is for Sale | AI has detected that the post offers a product for sale |
New Product / Used Product | AI has detected the product in the post as new or used |
Logo Detected / Logo Not Detected | AI has, or hasn’t, found a trademarked logo in the post’s images |
Post Has No Listed Brand | The post doesn’t name any brand |
Abnormal Price | The price is below the alert threshold for its product category (2x below the mean price). Thresholds are set in Categories. |
Moderation Mistake | The item was relabelled after being labelled incorrectly |
High Value eCommerce | The account or website has a high probability of selling counterfeits |
AI Legitimacy Website | Domains Zeal has already identified as legitimate |
Screenshot Logo Detected | Your logo appears on the website’s homepage (see section 2) |
Brand-Impersonating Favicon | The website uses your brand’s favicon |
Website has WHOIS Details | The domain’s registration details can be retrieved from the public WHOIS database |
Website has MX Record | The domain is set up to receive email, a useful sign of phishing risk |
Language-Region Mismatch | The website’s main language doesn’t match the location of the goods or services it sells, a common fraud indicator |
Reinstated (Domains) | A domain you previously enforced against has come back online (see section 3) |
Learn more: Glossary of Terms (for WHOIS and MX records) · Categories
2. Screenshot Logo Detected
You can only act on the infringements you know about. Screenshot Logo Detected finds websites using your logo automatically, even on domains you were never tracking.
How it works
Zeal captures a screenshot of the homepage of every domain it checks, across all of its monitoring.
Each screenshot is scanned for brand logos.
If your logo is found, the website is linked to your brand and Organisation automatically, and appears with the Screenshot Logo Detected insight, ready for you to review.
Note: Because the screenshots come from all of Zeal’s monitoring, this insight can surface sites you would never have found through your own tracking alone.
Finding logo matches
Open the Websites view and apply the Screenshot Logo Detected insight.
Review the websites it returns. Each one shows your logo on its homepage.
3. Reinstated (Domains)
Infringing domains sometimes come back online after enforcement. Reinstated flags them so they don’t slip through unnoticed.
An insight, not a status: when an enforced domain returns, its takedown status becomes Online, and the Reinstated insight lets you filter for it.
Only enforced domains: it applies to domains you’ve enforced against, not to any site that briefly goes offline.
Picked up quickly: infringing domains are re-checked every 24 hours, so a return is flagged fast.
Treated as a new case: the domain’s new content is reviewed. If it’s still infringing, it goes back through enforcement; if not, it’s left alone.
Tip: To review returning offenders, open the Websites view and apply the Reinstated insight.
Learn more: Takedown Status Filter (for domain statuses and how often they’re checked)
Quick reference
Not sure which insight to use? Start here.
If you want to find… | Use… |
Sellers who keep infringing | Repeat Offender or Infringing Account |
Products priced suspiciously low | Abnormal Price |
Websites using your logo | Screenshot Logo Detected or Brand-Impersonating Favicon |
Possible phishing domains | Website has MX Record |
Domains that came back after takedown | Reinstated (Domains) |
Fewer legitimate websites in your results | Exclude AI Legitimacy Website |